There are only so many hours in the day and in the week. There is nothing you can do to get or buy more, and this makes time one of your most valuable resources. You can protect this resource by minimizing the amount of time that you spend with prospects who have a low probability [...]
You can respond to this sales objection by deflecting with your pain questions, pain points, or current environment questions. Option 1: Pain Questions I understand. Do you mind if I ask real quick: Pain Question 1 Pain Question 2 Pain Question 3 Option 2: Current Environment Questions I understand. Who are you currently using today? [...]
You have three main ways for how to respond to sales objections: 1) comply, 2) overcome, or 3) deflect. OPTION 1: COMPLY WITH THE OBJECTION To comply with an objection is to accept it, and here is an example: Prospect: I am not interested. Salesperson: OK, I understand. Have a nice day. There are [...]
"What is this in regards to" is the most popular objection for gatekeepers and prospects because it is very effective at identifying if the person calling is a salesperson who is trying to sell something. Since you are a salesperson who is trying to sell something, if you comply with this objection, you might say [...]
Here are some tips and tactics that can improve the interactions you have with gatekeepers. Understand the Gatekeeper One of the reasons that gatekeepers can sometimes be difficult and unpleasant is that they are sometimes instructed to keep salespeople out. Gatekeepers are often trained on how to identify when calls are from salespeople who are [...]
Since prospects are busy and get sold to a lot, they will likely delete a lot of messages without reading them or reading very little of them, and I call this the “instant delete.” While it can be difficult to figure out how to get prospects to respond to your emails, there are some very [...]
If you are cold calling and trying to get your foot in the door of an account and the target prospect never answers his or her phone, this will seem like a significant barrier preventing you from selling to that account. The simple workaround for this is to find other contacts at the account that [...]
While you should leave voicemail messages, you do not want to leave one on every call attempt because there are some advantages to hanging up with no message: It takes time to leave voicemail messages, and that can be saved by hanging up. You can make more calls overall with the time you saved. You [...]
I personally believe that it is not optimum to ask prospects to call you back on voicemail messages that you leave during cold calling efforts and I say this for a couple of reasons: It is rude: If you ask a prospect to call you back in a voicemail message, you are asking them to [...]
When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts out with something like this: Did you see my last email? Did you read my last email? [...]