In this video, we discuss how to perform cold outreach in B2B sales. In the previous three videos in this training program, we discussed cold calling, cold emailing, and voicemail messages. We will now show you how to integrate these contact and cold outreach methods into a structured schedule designed to improve your ability to [...]
This is module 9 in the Smart Sales System, where we will talk about how best to use voicemail messages in sales. You might not think about what to do with voicemail much: you might just hang up most of the time, and then every once in a while, you leave a voicemail asking the [...]
This is an example of cold calling for lead generation. After the call recording, we break down what went well and what could have been handled better on the cold call. The Cold Call Opener This salesperson used a cold call opener that is worth stopping to talk about. He used the self-depricating approach [...]
In this video, we discuss how to create cold emails that get responded to. I get between 50 and 100 cold emails per day, and they are all bad. They all sound exactly the same: This is the company I am with, This is what I sell. Do you need what I sell? Can I [...]
I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]
The first thing I learned on my first day as a salesperson was that you do not sell over email. I think this is worth stopping to talk about because I get between 50 to 100 cold emails and DMs per day, and almost none of those salespeople ever pick up the phone to call [...]
In this video, we discuss how to create a cold call script that works. And we use the term cold call script, but we are actually showing you how to make a cold call outline that organizes your key talking points, rather than a script to read from. Cold calling is one of the most [...]
This is module 6 of the SMART Sales System, where we discuss how to improve and simplify the sales process. The sales process isn't particularly exciting, but it is actually one of the most important modules in our training program. The SMART Sales System is designed to improve and optimize what you say and ask, [...]
When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]
Asking good sales questions is the key to selling more. In my opinion, the best salesperson is the one who asks the best questions. A lot of salespeople probably spend time thinking about how to describe their product in the most attractive way. That is important, but what is more helpful is to spend time [...]