In my opinion, the best salesperson is the one who asks the best questions. A lot of salespeople probably spend time thinking about how to describe their product in the most attractive way. That is important, but what is more helpful is to spend time thinking about what questions to ask. Don't "Wing It" [...]
This is module three in the SMART Sales System sales training program. In this video, we will talk about how to use pain points to generate leads and sell more. Focus on the Prospect’s Pain I first learned about the concept of pain points at the mid-point of my career, when I was working [...]
Almost every cold call opens with the salesperson asking, “How are you doing?” Which, at first glance, seems like the best and most appropriate thing to ask at the beginning of a cold call. But there are a few reasons why this is not the best way to start a cold call: Empty gesture Flags [...]
In this week’s Mindset Monday, we discuss how to decrease the fear of cold calling. Regardless of your level of sales experience, we all can feel a fear of cold calling, or at least a dread of cold calling when it is time to pick up the phone. This anxiety or dread will always be [...]
The tactic for today is to sell like a detective when working in B2B sales. Which probably does not make sense because when you think of a detective, you probably don’t think of selling being something that a detective does. A detective will typically start with a description of a person who committed a crime. [...]
The topic for this Mindset Monday is to view yourself as a helper. This could be a helpful shift for you because most salespeople align with more of a taker mindset. By flipping that around, you will not only have more confidence and purpose, but you will likely communicate better. Let me explain what I am [...]
Welcome to the Intro to SMART Selling module of The SMART Sales System. This is a full sales methodology that is very focused on providing clarity for what to do and say when prospecting, performing cold outreach, and meeting with prospects and potential customers. This series of videos aligns with the book titled The SMART [...]
In our previous Mindset Monday sessions, we talked about “Know Your Value” and “You Have What It Takes.” In today’s session, we are going to provide you with tools to help you keep those positive thoughts at the front of your mind. Why Those Thoughts Can Be Easy to Forget The reason tools can [...]
In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]
In this week’s Tactic Tuesday, we are going to discuss six things we recommend you stop saying in your B2B cold email messages. These recommendations are very small changes that are easy to implement, and they could lead to an immediate improvement in how your prospects receive your cold emails (and DMs). I Offer [...]