Here are some straightforward steps to take when writing a sales pitch.
Step 1 – Think about the product that you want to sell.
When you begin writing a sales pitch, stop to think about the product you are trying to drive demand for. This may be a very quick step to take, as you may already know exactly what product you want to sell.
But there could be a scenario where you sell multiple products, and you might need to think about whether you want to create a pitch that sells all of your products, one product in particular, or you could group your products into different categories and have a pitch for a set of products.
Step 2 – Think about the target buyer for whom your pitch is.
Many salespeople create a sales pitch that works for everybody. In other words, the pitch is fairly general and will work regardless of the type of prospect.
A more sophisticated approach to writing a sales pitch is to tailor it according to the different buyer personas you interact with. When you change the type of prospect in terms of industry, size of business, department, or level in the organization, you can sometimes change the interests, needs, and pain points on the buyer’s side, and adjusting your pitch can improve your results.
Step 3 – Identify the benefits your products offer.
At this point, we know the product we want to sell and the type of buyer for whom we are creating a pitch. Now, think about the benefits the product delivers to the target buyer.
These benefits can be used to create your elevator pitch and be used to generate interest in your pitch.
Step 4 – Create a list of pain points resolved.
To help write a sales pitch that grabs a prospect’s attention and motivates action, try to focus on the pain points that you can help the prospect resolve, minimize, or avoid.
One way to create an optimum list of pain examples is to look at your benefits. Each benefit usually has a corresponding pain point that is resolved, minimized, or avoided.
Step 5 – Develop good probing sales questions.
The best salesperson asks the best questions. If you want to create a powerful pitch that leads to improved results, you should include good probing sales questions that help you extract valuable information from the prospect.
One way to arrive at an optimum list of probing sales questions is to look at the list of pain points you came up with in Step 4. For each pain point, you should have one or two probing sales questions that you can ask.
Step 6 – Have clarity on what you are closing for.
The last step in writing a sales pitch is to clarify the steps in your sales process and then design your pitch to focus on closing the prospect on moving to the next step.
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