Here are some sales email samples.

 

Pain-Focused Email – The Problem Solver

One effective approach to writing sales email samples is to focus your message on the pain that you help to resolve.

Subject Line: Not happy with physical appearance

Hello {contact first name},

The reason I am reaching out is that I am with Top Gym and we find that people looking to lose weight can have challenges with:

•They aren’t happy with their physical appearance
•They need to lose weight and get in better shape
•It can be difficult to get on and stay on a workout schedule
•They are not healthy and do not not feel good
•They do not have a very good self-image and level of self-confidence

We help to improve all of those areas and that is why I am reaching out to you.

Are you available for a brief 15 to 20 minute meeting next Tuesday or Thursday morning where we can share with you some examples of how we have helped individuals to get healthier and improve their lives?

Best Regards,

{email signature}

 

Value-Focused Email – The Improver

Another approach for these sales email samples is to focus on the value that you offer.

Subject Line: Look better, feel better, and lose weight

Hello {contact first name},

The reason I am reaching out is that I am with Top Gym and we help people looking to lose weight to:

Look and feel better
Lose weight
Get on and stay on a workout schedule
Transition to a healthier lifestyle
Improve their self-confidence

We help to improve all of those areas and that is why I am reaching out to you.

Are you available for a brief 15 to 20 minute meeting next Tuesday or Thursday morning where we can share with you some examples of how we have helped individuals to get healthier and improve their lives?

Best Regards,

{email signature}

 

Name Drop Email – Client Example

This is one of the sales email samples that highlight a customer example in an effort to build interest, explain what you do, and build credibility.

Subject Line: Lost 60 pounds, got a new girlfriend, and became a happier person

Hello {contact first name},

One of the reason I am reaching out to you is that we worked with 35 year old man and provided a full health improvement program.

This helped them to lose 60 pounds, which led to him getting a new job, a new girlfriend, and become happier than he has ever been.

I don’t know if we can help you in the same way and that is why I am reaching out to you.

Are you available for a brief 15 to 20 minute meeting next Tuesday or Thursday morning where we can share with you some examples of how we have helped individuals to get healthier and improve their lives?

Best Regards,

{email signature}

 

Product-Focused Email – What I Sell

The other sales email samples focus more on pain and value. You may want to focus more on details around the products or services that you sell.

Subject Line: Luxury and full service workout facility

Hello {contact first name},

If we were to meet and determine that we might be able to help you, it might lead us in a direction of talking about our luxury and full service workout facility.

What that provides is includes Treadmills, Weights, Classes, Personal Training, Lap pool, Sauna, Steam room, Yoga Studio . Some ways that this differs from other options out there are:

We do not use contracts so you can join and cancel at any time without any haggling
More equipment, classes, and TVs than typical facilities
Treat cleanliness and equipment maintenance as a top priority

Are you available for a brief 15 to 20 minute meeting next Tuesday or Thursday morning where we can share with you some examples of how we have helped individuals to get healthier and improve their lives?

Best Regards,

{email signature}

 

SalesScripter provides a call script tool helping to provide sales email samples.