In this video, we provide a cold call script for software sales. We created this script for a salesperson who sell a SaaS product and we provide a real cold call of the salesperson talking with a prospect on another video and you can watch that here – Cold Call Example for Tech Sales.

 

Opening the Call

Here is the opening for this cold call script for software sales.

Hi Tom, this is Michael Halper calling from Slide Deck Pros.
Did I catch you in the middle of anything?

 

Value Proposition

After you open the cold call, share your value proposition.

The reason for the call is that we help marketing departments to:

  • Decrease time spent creating presentations
  • Ensure the latest and most up-to-date information is being used
  • Manage and maintain corporate branding guidelines

I don’t know if you are a fit with what we do or not.

 

Pain Questions

In this cold call script for software sales, we direct the call to asking a few questions. You can start with pain questions.

If I could ask you real quick:

  • How concerned are you about the time spent creating presentations?
  • How concerned are you about people using old and outdated slides?
  • How important is it to ensure corporate branding guidelines are being followed?

 

Current State Questions

Depending on how the prospect responds, you can either mix in or transition some current state questions.

  • Are you using any type of system for storing and sharing PowerPoint slides?
  • Does your organization use PowerPoint slides?
  • How does your organization use PowerPoint?
  • How much time do you think is being spent on building PowerPoint slides?
  • Have you ever had issues with old slides being used?
  • Have you ever had issues with slides not following corporate branding guidelines?

 

Pain Points

If your questions in your cold call script for software sales don’t uncover pain points or areas where there is room for improvement, you can share some of the pain points your product helps with.

A lot of marketing departments we work with have challenges with:

  • Easy to spend too much time creating presentations
  • Difficult to make sure everybody is using the latest slides
  • Difficult to manage corporate branding guidelines

Are you concerned about any of those areas?

 

Product Introduction

If you uncover a need on the prospect’s side, you can then introduce your product and company as a solution to those needs.

It might make sense to talk more because we provide:

  • Web-based PowerPoint content management system
  • PowerPoint slide decks stored in a central database
  • File sharing across the organization
  • Access management and version control
  • Content update notifications

Some ways we differ:

  • Files stored centrally
  • Data security
  • Backup protection

 

Customer Example

After you introduce your product, share a customer example to further explain what your product does and why the prospect might want to consider it.

  • We worked with the owner of Table Tech.
  • They were having version control issues.
  • We helped to solve that with our PPT Management System.
  • This helped to decrease the time spent building slides.
  • This ultimately improved the version control and branding standards.

 

Close

The next and last step of the cold call script for software sales is to go for the close. And we are not closing for the purchase, we are closing for the next step of the sales process, which is simply talking more.

But I have called you out of the blue, and I don’t know if this is the best time to discuss this.
Are you available for a brief call to learn more about you and discuss how we are helping marketing depts improve how they manage their PowerPoint content?

We hope this cold call script for software sales provides some new ideas for your sales efforts!