In this video, we provide a cold call script for lead generation services. This video is actually part of a longer video where we have a cold call example from a salesperson who sells lead generation services. From that cold call, we have created this cold call script example.

 

Sales Message for Lead Generation

The first step in creating a good cold call script is to create the sales message for the product being sold. We have a step-by-step process for that, and we went through that to create this sales message.

  • Step 1: Map out key talking points for the product
  • Step 2: Identify the target prospect or ICP that is being called
  • Step 3: Identify the benefits the product delivers to the target audience
  • Step 4: Identify the pain points that the product can help make go away
  • Step 5: Create good questions to ask
  • Step 6: Create an example of a customer the product has helped

Each of those steps creates what we refer to as building blocks. Once you have those building blocks, you can use them to create a cold call script for lead generation services.

 

Cold Call Script Outline

Here is an example of how to put together the building blocks from the previous step to create a cold call script.

 

Open

Hi Tom, this is Michael Halper calling from LeadGen Pros.
Did I catch you in the middle of anything?

 

Value Prop

The reason for the call is that we help businesses to:

  • Increase the amount of leads they are able to generate
  • Decrease the time and hassle of performing cold outreach
  • Help them to focus more on meeting with qualified prospects and closing deals

I don’t know if you are a fit with what we do or not.

 

Pain Questions

If I could ask you real quick:

How much of a priority is it to improve lead generation?
How concerned are you about the amount of time and stress that comes with generating leads?
How do you feel about your ability to grow your sales team?

 

Current State Questions

How are you generating leads?
Are you currently performing any type of cold outreach?
Do you have internal sales staff working on cold outreach?
Have you ever worked with an external agency to help with lead generation?
How many leads are you generating per week/month?
How many salespeople do you have working on cold outreach?

 

Pain Points

A lot of businesses we work with have challenges with:

  • Always a need to increase leads
  • Cold outreach is difficult, time-consuming, and complex
  • Difficult to expand the sales team with internal sales resources
  • Are you concerned about any of those areas?

 

Product

It might make sense to talk more. I am with LeadGen Pros and we provide:

  • Cold outreach via phone and email
  • Automated LinkedIn messages
  • Generate qualified leads Set appointments

Some ways we differ:

  • We use automated cold outreach to optimize results
  • We have better lead data

 

Customer Example

We worked with Shop Right.
They were needing to generate more leads.
We helped to solve that with our appointment setting services.
This helped to increase their leads by 40%.
This ultimately led to an increase revenue by 15%.

 

Close

But I have called you out of the blue, and I don’t know if this is the best time to discuss this.
Are you available for a brief call to discuss how we are helping businesses to generate more leads?

 

We hope this cold call script for lead generation services provides you with some new ideas!