Cold Call Script Best Practices

29 10, 2025

How to Build a Sales Playbook that Sales Reps Will Use

By Michael Halper|2025-10-29T06:22:01+00:00October 29, 2025|Cold Call Script, Sales Pitch, Sales Scripts|Comments Off on How to Build a Sales Playbook that Sales Reps Will Use

I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]

19 10, 2025

How to Create a Cold Call Script That Works

By Michael Halper|2025-10-19T03:16:19+00:00October 19, 2025|Cold Call Script, Cold Calling|Comments Off on How to Create a Cold Call Script That Works

In this video, we discuss how to create a cold call script that works. And we use the term cold call script, but we are actually showing you how to make a cold call outline that organizes your key talking points, rather than a script to read from. Cold calling is one of the most [...]

6 10, 2025

Customer Examples Help to Build Interest and Credibility

By Michael Halper|2025-10-06T05:35:33+00:00October 6, 2025|Cold Call Script, Cold Calling, Cold Emailing, Communicating Value, Sales Methodology, Sales Pitch, SMART Sales System Training Program|Comments Off on Customer Examples Help to Build Interest and Credibility

When selling a product and trying to build interest and credibility, there is a lot to discuss. You may want to discuss what the product is, how it works, and why the prospect should consider purchasing it. What makes this difficult is that when performing cold outreach, you only have a few minutes of time [...]

24 09, 2025

Don’t Ask How Are You Doing When B2B Cold Calling

By Michael Halper|2025-09-25T02:24:38+00:00September 24, 2025|Cold Call Script, Cold Calling|Comments Off on Don’t Ask How Are You Doing When B2B Cold Calling

Almost every cold call opens with the salesperson asking, “How are you doing?” Which, at first glance, seems like the best and most appropriate thing to ask at the beginning of a cold call. But there are a few reasons why this is not the best way to start a cold call: Empty gesture Flags [...]

3 09, 2025

Focus On the Prospect’s Pain Points When B2B Cold Calling

By Michael Halper|2025-09-26T13:18:33+00:00September 3, 2025|Cold Call Script, Cold Calling, Cold Emailing, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts|Comments Off on Focus On the Prospect’s Pain Points When B2B Cold Calling

In today’s Tactic Tuesday, we are going to talk about how to get conversations centered around the prospect’s pain when B2B cold calling. Which might sound easy, but executing that can be tricky, and we will provide very clear tactics for how to do this in today’s session. Talk About the Prospect’s Pain I [...]

24 08, 2025

Create a Winning Sales Pitch – Part I: Value

By Michael Halper|2025-09-19T13:03:28+00:00August 24, 2025|Cold Call Script, Cold Calling, Cold Emailing, Sales Pitch, SMART Sales System Training Program|Comments Off on Create a Winning Sales Pitch – Part I: Value

When you’re talking to a prospect, you only have a small window to grab their attention. It might be a couple of minutes on a phone call, the first few lines of an email, or the opening of a presentation. The key to success in those moments is to communicate clearly and efficiently, which is [...]

4 08, 2025

4 Cold Outreach Mistakes Salespeople Make: How to Fix and Avoid

By Michael Halper|2025-08-04T15:07:14+00:00August 4, 2025|Cold Call Script, Cold Calling, Cold Emailing, Inside Sales, Lead Generation, Sales Pitch, Sales Prospecting|Comments Off on 4 Cold Outreach Mistakes Salespeople Make: How to Fix and Avoid

I see a lot of cold outreach mistakes from salespeople who call and email me every day. And almost all of these salespeople make the same four mistakes. Not only are these mistakes negatively impacting sales results, but they are also likely making the job of selling more difficult. The good news is that these [...]

9 07, 2025

Cold Calling Into Different Industries: Sound Like an Industry Expert

By Michael Halper|2025-07-09T10:54:10+00:00July 9, 2025|Cold Call Script, Cold Calling, Lead Generation, Sales Prospecting|Comments Off on Cold Calling Into Different Industries: Sound Like an Industry Expert

When you’re cold calling into different industries, it can be difficult to have any level of industry expertise. When your prospect list spans dozens of different industries, there simply isn’t enough time in the day to become an expert in each one. That makes it almost impossible to gain deep, meaningful knowledge of any of [...]

15 06, 2025

The Power of Storytelling in Cold Calls

By Michael Halper|2025-06-17T11:57:58+00:00June 15, 2025|Cold Call Script, Cold Calling, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|Comments Off on The Power of Storytelling in Cold Calls

If you want to take your cold calling to the next level, one of the most powerful tools you can add to your approach is storytelling. Now, that might sound intimidating — like you need to become a master communicator or a novelist. But in reality, storytelling in sales just means sharing examples of how [...]

12 05, 2025

An Example of a Cold Call for IT Solutions With Analysis

By Michael Halper|2025-05-12T06:23:39+00:00May 12, 2025|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on An Example of a Cold Call for IT Solutions With Analysis

In this video, we provide an example of a cold call for IT solutions. After the call recording, we provide an analysis of what the salesperson did well and what he could have done better. What Went Well The salesperson on this cold call for IT solutions did a lot of really good things. [...]