Cold Call Script Best Practices

5 02, 2026

11 Gatekeeper Tips and Tactics That Actually Work

By Michael Halper|2026-02-07T10:13:23+00:00February 5, 2026|Cold Call Script, Cold Calling, Inside Sales, Sales Tips, Telemarketing, Telesales|Comments Off on 11 Gatekeeper Tips and Tactics That Actually Work

In this video, we provide 11 gatekeeper tips and tactics that actually work. Some of these you may already know or don’t like, but I am confident there are new ideas you won't find elsewhere. All of these are small, simple changes, so you can implement them without difficulty or altering your personality. Decrease [...]

29 01, 2026

Cold Call Script for Software Sales: Step-By-Step Outline

By Michael Halper|2026-01-29T09:57:02+00:00January 29, 2026|Cold Call Script, Cold Calling, Sales Script Examples|Comments Off on Cold Call Script for Software Sales: Step-By-Step Outline

In this video, we provide a cold call script for software sales. We created this script for a salesperson who sell a SaaS product and we provide a real cold call of the salesperson talking with a prospect on another video and you can watch that here - Cold Call Example for Tech Sales. [...]

27 01, 2026

Insurance Cold Call Example: 3 Key Tips and Tactics

By Michael Halper|2026-01-27T01:49:34+00:00January 27, 2026|Cold Call Script, Cold Calling, Cold Calling Examples|Comments Off on Insurance Cold Call Example: 3 Key Tips and Tactics

In this video, we provide an insurance cold call example. After the call recording, we review the call to share our opinion on what the salesperson did well and where there were areas for improvement. Value Proposition Cold Call Opener In this insurance cold call example, the salesperson does a good job by opening [...]

16 01, 2026

Cold Call Script for Lead Generation Services

By Michael Halper|2026-01-16T03:24:53+00:00January 16, 2026|Cold Call Script, Cold Calling|Comments Off on Cold Call Script for Lead Generation Services

In this video, we provide a cold call script for lead generation services. This video is actually part of a longer video where we have a cold call example from a salesperson who sells lead generation services. From that cold call, we have created this cold call script example. Sales Message for Lead Generation [...]

9 01, 2026

Objection Handling: Responses for Common Sales Objections

By Michael Halper|2026-01-09T04:51:31+00:00January 9, 2026|Cold Call Script, Cold Calling, Sales Objection Handling, Sales Objection Rebuttals, Sales Tips, Sales Training, SMART Sales System Training Program, Telemarketing, Telesales, Training Videos|Comments Off on Objection Handling: Responses for Common Sales Objections

Being good at objection handling is critical to success in B2B sales. To help, we will provide tips and responses to the most common objections you will face. What Is Objection Handling in Sales? Objection handling is the process of responding to prospect resistance during sales conversations—especially during cold calls and outreach. Common sales [...]

1 01, 2026

Cold Calling Script Examples: Tax Planning Services

By Michael Halper|2026-01-02T06:36:43+00:00January 1, 2026|Cold Call Script, Cold Calling, Cold Calling Examples, Sales Pitch, Sales Prospecting, Sales Script Examples, Sales Scripts|Comments Off on Cold Calling Script Examples: Tax Planning Services

In this video, we share one of our cold calling script examples, which appears to be a sales assistant for a business owner who offers tax planning and tax reduction services. The call sounds fairly bad and unsuccessful, but the salesperson does a few really good things, and we discuss them and provide a recommended [...]

16 12, 2025

The Best Way to Use Voicemail Messages in Sales

By Michael Halper|2025-12-16T00:21:39+00:00December 16, 2025|Cold Call Script, Cold Calling, Sales Tips, SMART Sales System Training Program|Comments Off on The Best Way to Use Voicemail Messages in Sales

This is module 9 in the Smart Sales System, where we will talk about how best to use voicemail messages in sales. You might not think about what to do with voicemail much: you might just hang up most of the time, and then every once in a while, you leave a voicemail asking the [...]

5 12, 2025

Example of Cold Calling for Lead Generation

By Michael Halper|2025-12-05T10:34:53+00:00December 5, 2025|Cold Call Script, Cold Calling, Cold Calling Examples, Sales Script Examples, Sales Scripts|Comments Off on Example of Cold Calling for Lead Generation

This is an example of cold calling for lead generation. After the call recording, we break down what went well and what could have been handled better on the cold call. The Cold Call Opener This salesperson used a cold call opener that is worth stopping to talk about. He used the self-depricating approach [...]

29 10, 2025

How to Build a Sales Playbook that Sales Reps Will Use

By Michael Halper|2025-12-08T02:22:55+00:00October 29, 2025|Cold Call Script, Sales Pitch, Sales Scripts|Comments Off on How to Build a Sales Playbook that Sales Reps Will Use

I was recently sent a 50-page document that someone referred to as a sales playbook. And while the document was very informative, it is not what I would consider to be a playbook. If only for one reason: if you give a 50-page document to a salesperson, it will not be a tool they can [...]

19 10, 2025

How to Create a Cold Call Script That Works

By Michael Halper|2025-10-19T03:16:19+00:00October 19, 2025|Cold Call Script, Cold Calling|Comments Off on How to Create a Cold Call Script That Works

In this video, we discuss how to create a cold call script that works. And we use the term cold call script, but we are actually showing you how to make a cold call outline that organizes your key talking points, rather than a script to read from. Cold calling is one of the most [...]