One of the most common questions salespeople ask is: Cold Call or Cold Email First? The short answer: It’s best to start with email. In fact, you should send a sequence of emails — this helps educate prospects on who you are, how you help, and why they should spend time talking with you. Done [...]
If you want to take your cold calling to the next level, one of the most powerful tools you can add to your approach is storytelling. Now, that might sound intimidating — like you need to become a master communicator or a novelist. But in reality, storytelling in sales just means sharing examples of how [...]
In this video, we review a call recording that appears to be an example of AI cold calling. The salesperson is promoting VoIP phone systems, and the way she responds sounds very much like an AI-driven interaction—somewhat robotic, lacking polish, and oddly generic. What’s particularly interesting is whether the salesperson is AI or a real [...]
The key to a good cold call script is using the best cold call opening lines. In this video, we share a 3-step formula you can use to reduce resistance, lower objections, and immediately improve your results. But before we show you what works, let’s start with what doesn’t. Cold Call Opening Lines That Don’t [...]
In this video, we break down an example of a cold call for a free trial. The salesperson in this clip does a solid job overall, and we’ll highlight what worked well—as well as one simple change that could make the approach even more effective. What Went Well on the Cold Call for a [...]
As AI continues to disrupt industries, many people are wondering: Will AI replace salespeople? With automation taking over tasks once thought to be uniquely human, it’s a fair question — especially if you work in sales. In this article, we’ll break down the sales role into two main categories and use that lens to assess [...]
In this video, we provide an example of a cold call for IT solutions. After the call recording, we provide an analysis of what the salesperson did well and what he could have done better. What Went Well The salesperson on this cold call for IT solutions did a lot of really good things. [...]
What if you could turn selling into a game? Would it make working in sales more enjoyable and boost your motivation? The good news is—you can. And with a few simple tweaks, you can turn your daily sales routine into something that feels more like play than pressure. Sales Is Already a Game In [...]
Here are ten cold calling tips that are guaranteed to take you to the next level. Don’t Lead with Your Product Focus on the Value You Deliver Avoid the “All About Me” Trap Talk about the prospect’s pain points Ask the Right Questions Sell the Conversation, Not the Product Find a Reason to Continue the [...]
In this video, we provide an example of cold calling for IT consulting. After the recording, we provide analysis and tips on how the salesperson could improve moving forward. Product-Selling Sales Pitch In this example of cold calling for IT consulting, the salesperson actually sounded really good. She communicated well, seemed confident, and prepared. [...]