In this week’s Tactic Tuesday, we are going to discuss six things we recommend you stop saying in your B2B cold email messages. These recommendations are small, easy-to-implement changes that could lead to an immediate improvement in how your prospects receive your cold emails (and DMs). I Offer You a Different Perspective I am [...]
When we met last week, we talked about how sales can be difficult because you are guaranteed to face a lot of objections and rejection. And this can lead to a more negative mindset by questioning if people need what you sell, if your product is good enough to sell, or if you a cut [...]
In this video and blog post, we discuss how to create a winning sales pitch. When you’re talking to a prospect, you only have a small window to grab their attention. It might be a couple of minutes on a phone call, the first few lines of an email, or the opening of a presentation. [...]
Will AI replace salespeople? Many different types of jobs will get impacted by AI, but I personally believe AI won’t replace salespeople. Here are three factors I am basing this prediction on: Connection Obligation Irritation In this blog post and video, I will go into each of those and explain what I mean and how [...]
I see a lot of cold outreach mistakes from salespeople who call and email me every day. And almost all of these salespeople make the same four mistakes. Not only are these mistakes negatively impacting sales results, but they are also likely making the job of selling more difficult. The good news is that these [...]
It can be tough to be organized and prepared when cold calling. Cold calls are brief, fast-paced, and you never really know where the conversation will go, as there's a lot to discuss. But in this video and blog post, I share a method that solves all of that and makes you sharp and prepared, [...]
When you’re cold calling into different industries, it can be difficult to have any level of industry expertise. When your prospect list spans dozens of different industries, there simply isn’t enough time in the day to become an expert in each one. That makes it almost impossible to gain deep, meaningful knowledge of any of [...]
In this video, I’m going to share a simple process you can use for how to sell anything to anyone. And the great thing is that this process works with any product or service. To demonstrate this, I’ll use one of the most popular sales role-play exercises: “Sell me this pen.” The “Sell Me This [...]
One of the most common questions salespeople ask is: Cold Call or Cold Email First? The short answer: It’s best to start with email. In fact, you should send a sequence of emails — this helps educate prospects on who you are, how you help, and why they should spend time talking with you. Done [...]
If you want to take your cold calling to the next level, one of the most powerful tools you can add to your approach is storytelling. Now, that might sound intimidating — like you need to become a master communicator or a novelist. But in reality, storytelling in sales just means sharing examples of how [...]