When you are sending cold emails to prospects, do not ask the prospect if they saw or read the emails you have sent them in the past. For example, some salespeople will send a second email that starts with something like this:
- Did you see my last email?
- Did you read my last email?
- You never replied to my last email.
- I never heard back from you on my last email.
In my opinion, there is little to be gained from knowing whether the prospect has read your last email, and it is actually a little rude to ask. This is the type of question a manager would ask a subordinate to check the status of a task or assignment. A salesperson is not the prospect’s manager. If anything, the salesperson is the employee of the prospect or customer. As a result, do not question prospects on whether they have read or seen your emails, and assume that they have not.
