Before SalesScripter creates your sales script, it will help you create your sales message. Your sales message is the story you want to tell when you are communicating with a prospect that explains who you are, how you help, and why the prospect should spend their time talking with you.
Once you have your sales message, you can then use that to create your sales scripts, email messages, objection responses, and more. That is how SalesScripter works: the software first helps you create the clearest, most concise story for your product or service by guiding you through our Sales Message Builder. The software will then take the sales message and insert it into the Sales Playbook, a library of sales scripts, email templates, and more.
How the Sales Message Builder Works
Not only does the Sales Message Builder create the story you want to tell, but it creates an extremely effective and attention-grabbing story. It does this by guiding you through a step-by-step process that helps identify the most important things to discuss. Here are the steps the Sales Message Builder will take you through:
- Step 1: The product or service you sell
- Step 2: The target audience you are communicating with
- Step 3: What benefits or improvements are delivered
- Step 4: What problems are minimized or avoided
- Step 5: What questions should be asked
Here is a short video that provides a demonstration of the Sales Message Builder in Sales Scripter.
How We Use Your Sales Message
As you go through our Sales Message Builder, each step will generate a set of talking points and questions. Each set of points forms what we call a building block. You can then mix and match these building blocks to create a variety of sales scripts, emails, and sales tools. That is actually how the Sales Playbook works.
Use AI to Create Your Sales Message
Each step of the Sales Message Builder will provide a field to enter details about your product or service. You can either compose those details on your own or use AI to create your sales message with our AI sales script generator. Using AI to create the first draft of your sales message can not only save you time and effort, but it might also help you to create talking points you might not have thought of otherwise.
Prewritten/Preloaded Sales Messages
We have gone through the Sales Message Builder for many commonly sold products and services to create a full library of prewritten sales messages. If there is a preloaded sales message for the product or service you sell, you can grab that and use it either to get ideas from or use as a starting place for creating your own sales message.
Here is a page that explains what is available and how the preloaded sales messages work.