SalesScripter was founded in 2013 by Michael Halper, who had more than a decade of experience in sales and marketing roles at technology companies. Before launching SalesScripter, Halper founded Launch Pad Solutions, a sales consulting firm specializing in cold-call outsourcing and appointment-setting for small businesses.
To support those services, Halper developed a structured process for client interviews and for creating custom sales scripts. This process consistently produced effective messaging and proved to be versatile enough to work across industries, products, and services.
In 2012, Halper transformed that manual interview process into a web-based application—the first version of SalesScripter. This tool enabled sales professionals to answer a series of questions about their products and automatically generate a customized sales playbook, including cold-call scripts, emails, voicemail messages, objection responses, and more.
While the original version focused on script generation, SalesScripter has evolved significantly. Today, the platform includes CRM features, email automation, recruiting tools, sales training resources, and AI-powered functionality for messaging and role-play simulations.
At SalesScripter, our mission is to help sales professionals sell smarter by providing the tools, structure, and content they need to succeed.