SalesScripter was founded in 2013 by Michael Halper after more than a decade in sales and marketing roles for technology companies. Before launching SalesScripter, Halper started a sales consulting business called Launch Pad Solutions, which specialized in cold call outsourcing and appointment-setting services for small businesses.
To support those services, Halper developed a structured process for interviewing clients and creating custom sales scripts. This process consistently produced effective messaging and proved to be versatile enough to work across industries, products, and services.
In 2012, Halper transformed that manual interview process into a web-based software application — the first version of SalesScripter. This tool allowed sales professionals to answer a series of questions about what they sell and automatically generate a customized sales playbook, including cold call scripts, emails, voicemail messages, objection responses, and more.
While the original version focused on script generation, SalesScripter has evolved significantly. Today, the platform includes CRM features, email automation, recruiting tools, sales training resources, and AI-powered functionality for messaging and role-play simulations.
At SalesScripter, our mission is to help sales professionals sell smarter by providing the tools, structure, and content they need to succeed.