SalesScripter creates a web-based sales playbook that organizes all of your scripts, emails, and talking points. If you are a salesperson, this will be the central hub for tools that tell you what to say. If you are a manager, this will be a tool you use to distribute all messaging and talking points to your sales resources.

How the Sales Playbook Works

The Sales Message Builder organizes all of your key talking points and questions into building blocks. We can then mix and match those blocks create a variety of sales scripts, email messages, and other sales tools.

That is how the Sales Playbook works: it is a library of documents that are populated with your building blocks. As you go through and create your building blocks in the Sales Message Builder, those talking points are being used to fill in all of the documents in the Sales Playbook.

Sales Playbook Library

The Sales Playbook will take the sales message you create in the Sales Message Builder and use those talking points and questions to fill in a library of sales scripts, email templates, voicemail messages, objection responses, and more.

Here is a summary of some of the sales scripts that are included with the Sales Playbook, and you can see what these scripts look like here:

  • Cold Call Script – Value Intro Cold
  • Cold Call Script – Pain Intro Cold
  • Cold Call Script – Customer Example Intro
  • Cold Call Script – Product Intro Cold
  • Cold Call Script – Quick Close (Value)
  • Cold Call Script – Quick Close (Pain) Cold
  • Cold Call Script – Quick Close (Product) Cold
  • Cold Call Script – Event Follow-Up Cold
  • Cold Call Script – Sent Info Email Follow-Up
  • Cold Call Script – Customer Check-In and Cross-Sell Cold c
  • Cold Call Script – Website Document Download
  • Cold Call Script – LinkedIn Connections
  • Inbound Call Script Script
  • First Appointment Script Script
  • Networking Script Script
  • Responses to Objections and Frequently Asked Questions

Here is a summary of the email templates that are included with the Sales Playbook, and you can see what these templates look like here:

  • Cold Email – Value Cold
  • Cold Email – Pain Cold
  • Cold Email – Customer Example
  • Cold Email – Questions
  • Cold Email – Product
  • Customer Check-In and Cross-Sell Email – Pain
  • Customer Check-In and Cross-Sell Email – Value
  • Cold Email – Keep Me In Mind Cold
  • Follow-Up Email – Value
  • Follow-Up Email – Pain
  • Follow-Up Email – Prospect Asks You to Send More Information Email
  • Follow-Up Email – Networking
  • Follow-Up Email – Prospect Stops Responding
  • Voicemail Follow-Up Email – Value
  • Voicemail Follow-Up Email – Pain
  • Voicemail Follow-Up Email – Customer Example
  • Voicemail Follow-Up Email – Product
  • Checking Back In Email – Pain
  • Checking Back In Email – Value
  • Last Attempt Email – Value

Sales Playbook Document Formats

All of these documents can be accessed in three different formats:

      1. Document View: The document view displays the script in a traditional document view where you can view and scroll through the sections of the script like a normal document from top to bottom.
      2. Interactive View: The interactive script view is a fixed screen display view that displays the script on a single screen view, and you can advance to different sections of the script by clicking large buttons.
      3. Download to Microsoft Word: You can download the document view version to Microsoft Word and view, edit, and save it to your local PC.

After you answer just a few questions, the software will create all of these scripts. You can use the scripts exactly as they are, or you can easily edit any of the documents to add or delete anything that is needed to make the scripts fit perfectly for you.

Prewritten Sales Scripts

We have gone through the Sales Message Builder in SalesScripter and answered the questions for many commonly sold products and services. With that, the library is preloaded with scripts and emails ready to use for many salespeople. Here are some of the preloaded sales scripts:

      • 3PL and Logistics Services
      • 401K services
      • Accounting, Bookkeeping, and Payroll Services
      • Business process outsourcing
      • Cloud hosting services
      • Digital Marketing Services
      • EHR software
      • Email marketing software
      • Financial advisory services
      • Financial services
      • Franchise business opportunity
      • Gym Membership
      • Inbound marketing solutions
      • HR and payroll outsourcing
      • Infrastructure hardware and software sales (reseller/VAR)
      • International shipping services
      • IT Consulting Services
      • IT Outsourcing
      • Lending services
      • Merchant services
      • MLM
      • Project management consulting
      • Promotional products
      • Office supplies
      • Real estate advisory services
      • Real estate advisory services targeting investors
      • Real estate (commercial)
      • Real estate (residential)
      • Real estate targeting property owners
      • Recruiting Services
      • Sales training
      • SEO Services
      • Server and application hosting
      • Web design services

We also have a library for insurance-related products:

      • Term Life
      • Universal Life
      • Life Insurance
      • Final Expense
      • Disability income coverage
      • Auto and home insurance coverage
      • Annuities
      • Health Insurance
      • Long-term care
      • Life Insurance Policy Review
      • Mortgage protection
      • Employee benefits consulting
      • Insurance Program Review
      • Worker’s Compensation
      • Commercial Insurance
      • Estate and financial planning services
      • Insurance and Retirement Planning

Here is a video that explains what is available and how the preloaded sales messages work.