SalesScripter is an AI-powered sales script generator. We will explain how this works and why you might want to use SalesScripter alongside external AI tools to create your sales scripts and sales copy.
How It Works
Our sales scripting process starts with creating your sales message. This is not your sales script: it is the story you want to tell. This story explains very concisely who you are, how you help, and why the prospect should talk with you.
SalesScripter has a feature called the Sales Message Builder that takes you through a series of steps to organize the optimal things to say and ask for your product or service. For each of these steps, the software provides a place for you to enter information about your company and what you sell:
- Step 1: The product or service you sell
- Step 2: The target audience you are communicating with
- Step 3: What benefits or improvements are delivered
- Step 4: What problems are minimized or avoided
- Step 5: What questions should be asked
With this information, we can create extremely effective sales scripts and email templates. You can either follow these steps and enter the information yourself, or have the AI generate a first draft, as shown in the video below.
AI Is a Great Sales Copywriter
One thing AI does very well is copywriting. And we can leverage that when creating your story. You can certainly go through the steps of our sales message brainstorming process to create and enter all the information yourself. But by using the AI to create the first version of your story, not only can you save a lot of time, but it will likely create talking points and questions that you might not have thought of before.
Creating Your Sales Scripts
Each step in the sales message process builds on the previous one. You can mix and match those blocks to create a variety of different sales scripts and email messages. That is how the Sales Playbook works: it is a library of documents linked to your building blocks that display them in various ways, giving you many options for telling your story when interacting with prospects.
Why Use SalesScripter’s AI
You can work directly in many AI tools and ask them to create your sales scripts or emails. With that, why would it make sense to use SalesScripter for this? Here are three reasons why:
We have created all of the prompts.
The key to creating effective sales copy with AI is crafting clear prompts and instructions for the AI. We’ve done all the work for you, so you just enter the product you sell, and everything else is handled.
Good at sales copywriting, not great at sales script writing.
AI is very good at generating key talking points and questions, but it is still inconsistent at integrating them into an easy-to-use, effective sales script. That is why we use AI primarily for sales copywriting by integrating it into our sales message brainstorming process, and then taking the output and plugging it into our sales playbook, which is a fixed library of templates, documents, and tools.
We provide a place to keep your scripts.
If you use an AI tool to create your sales script, you still need a place to store and display that sales script. You do not want to be flipping through the AI tool when you are talking to prospects or preparing for calls. SalesScripter provides this place as our sales playbook is a central place for you to store your sales scripts and email templates.