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How to Use Social Selling When Cold Calling

There is no doubt that social selling is continuing to become a more important of sales prospecting every day. In a recent webinar that we delivered on social selling, we discussed the topic of social media and provided some things for you to think about when trying to figure out how best to use social [...]

The Most Common Social Selling Fail

By Michael Halper|2023-09-12T06:03:02+00:00December 5, 2015|Cold Emailing, Inside Sales, Sales Prospecting, Social Selling|0 Comments

Everybody talks about how to approach social selling. We want to take a minute here and talk about how not to use social media as a sales prospecting tool. Before we get into what not to do, let’s outline two key principles: We are all trying to sell something. Just about everybody that you connect [...]