Your time is the most valuable asset that you have as a sales person. Your ability to protect it by minimizing the amount of time you spend with prospects that have a low probability to purchase will improve your probability for success.
In order to be able to identify the bad prospects, it can help to have a picture of what a good prospect looks like. In other words, what an “ideal prospect” looks like.
This is the module and it focuses on helping you to figure out what the prospects look like that you should be spending your valuable time with.