When a prospect says “No”, more often than not they are really saying “No, not right now”. As a result, it is important to find a way to stay fresh in their mind so that they will think of you when they are ready to make a purchase.
You could try to time it right with periodic phone calls. But not only is it tough to get the timing right, this will also be a fairly time consuming way to go. And if you call too much, you could potentially push away the prospect so that they don’t think of you in a favorable light when they are looking for who to buy from.
A very effective solution to this is to use email drip campaigns. These are emails campaigns that send a series of emails to a prospect over a period of time. This not only helps you to stay on their radar, it also helps you to spoon feed information to them.
In this video, we will outline an email drip campaign methodology.