Cold calling can be tough. Not only do you face rejection on just about every call, but you never really know what to expect and what direction a call will go.
This can make cold calling one of the more difficult and less desirable tasks that a sales person must do. And yes, it is undesirable to everybody – you are not alone. Nobody really enjoys cold calling, regardless of experience and ability.
But one of the good things on this subject is that there are clear things that you can do to not only improve your results. But to also make cold calling easier and more enjoyable.
OK, maybe “more enjoyable” is a bit of a stretch. Let’s say, we can make cold calling less dreadful. Yes, this is a realistic expectation from what we have here because it will make you more comfortable with what you are doing and more in control.
This will help to take some of the natural anxiety and discomfort that typically comes when it is time to pick up the phone and make cold calls. What we have to help you with this is an ebook titled The Do’s and Don’ts of Cold Calling.
In this book, we will outline very clear and practical tips that you can implement regardless of your level of experience and sales skills.
Here are some of the things that you will learn:
- How to communicate the value that you offer
- How to grab the prospect’s attention
- How to build interest
- How to find prospect pain
- How to get around gatekeepers
- How to deal with objections
- How to use email to improve your results
- How to use voicemail to get a hold of prospects
- And more…
All of the contents in the book align very closely with the SalesScripter. So if you are a user of that, this is a good book to read to help you get the most of the software.
And are not a user of SalesScripter and you enjoy the book, check out SalesScripter as it will help you to implement a lot of the tactics.