<< How to write a Follow-up LinkedIn Email (Part I) <<


2. Focus on the pain resolved
One way to write a LinkedIn email that is more about the other person than you is to outline the problems that people in their role typically experience. More specifically, outline the challenges that you help to resolve.

If the contact has any of the challenges that you mention, you might grab their attention and pique their interest. And if they do not have any of those challenges, they are not a qualified prospect for you.

3. Focus on the value that you offer
Another way to write a LinkedIn email is to outline the value or benefits that you offer. This may sound like you are talking more about you, but in reality, benefits are improvements that take place on the prospect’s side, making these details still more about them than about you.

4. Express an interest in learning about them
Effective networking involves you learning about the people that you connect with. With that being the case, there is no better place than in a LinkedIn email to share that you would like to learn more about them and what they do.

5. Use brevity
Whatever direction you go with your email, be as brief as possible. People are busy so any email that is more than a handful of sentences will stand to be deleted without being read.

6. Focus on the right goal
When someone sends an email that lists out all of the details about their products and services, their goal of that email is to get you to buy from them. Not only is this not a good goal for all of the reasons we already outlined, but it is also not a realistic goal or best next step for an email.

A better next step to take next that might then lead to the contact buying from you is to simply have a conversation with the new LinkedIn connection. If you agree with that, then this should become the goal of the email and there can be language around schedule time to talk or meet if it makes sense.

An example of a follow-up LinkedIn email


[Prospect First Name],

Thank you for connecting, I came across your profile because I work a lot with [insert contact’s title] and I know that they often express concerns with:

  • It being difficult to get new sales resources trained and ramped up
  • Challenging to get sales resources to ask and say the right stuff
  • Difficult to get under-performing reps to on the right track
  • Sales staff turnover is too high and costly

If you are concerned with any of those, we might be able to have a productive conversation as those are the types of challenges that we help to resolve.

Let me know if you want to put a brief conversation on the calendar. I would be very interested in learning more about what you all are doing.

Look forward to possibly talking with you.

Michael Halper


Check out SalesScripter for more LinkedIn Email templates.