What is a good subject line for cold email?

mhalper2000

Administrator
#2
One main thing I want you to do is not sound like a salesperson trying to sell or market something in your subject line. I prefer a toned down subject line. Similar to one you might use for a co-worker - it will be a description of the contents of the email, not something that is real persuasive.

My logic is that it is tough to create a subject line that motivates them to purchase, so create one that minimizes the instant delete.

Here is a webinar recording on email prospecting that may help:

 
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