Purchase Lite?

Went to the pricing page, and it looks like the lite package would work, which indicates that it includes the CRM. The only other feature I think would be great to have is the Sales Message Builder. Is there a page that talks about that? Depending on that, may go with Pro, although I really don’t need the recruit/jobs et al features.
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If you want to use the CRM along with the scripting functionality, you will need the Pro

Lite is designed for adding individual salespeople to an existing set up and you will not have the sales message builder which is where you enter information about your product or service.

Here is a video on the sales message builder:

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