Our software and methodology works with both B2B and B2C. But you are correct that everything does fit a little better with B2B than B2C.
But if you like what we offer, you can certainly use our system with B2C. An example of an area where our system is set up more for B2B than B2C is our library of email templates as they are clearly created as cold emails to be sent in a B2B situation. So if you sell B2C, you might not use a lot of the email templates in the library. But you can certainly replace them with emails that fit better with B2C or just not use the email templates.