This video is the first video in a 4-video cold email workshop series and the first thing that we will focus on is creating your cold email messaging strategy. Not to be confused with creating your actual email messages, what we focus on first is creating the overall cold email messaging strategy which includes all [...]
In this video, we provide a cold call script for leads from events. If you are a business owner or a marketing department for a company, you might be well aware that one of the best ways to generate leads is to host or attend some sort of event. And when you end up with [...]
In this video, we discuss how to follow up on LinkedIn messages. To explain some of the concepts that we recommend, we will use a real example of a series of emails that I received from a salesperson after accepting his invitation to connect. This LinkedIn email campaign is a great example to analyze because [...]
In this video, we discuss how to replace competitors when cold calling. It is very likely when you cold call a prospect, they will already be using or have purchased what you sell. If that is the case, you may get a sales objection with the prospect saying something like “we already use someone for [...]