In this video, we provide a sales appointment script example for a salesperson selling 401K services. This is actually a current customer check-in and cross-sell appointment because this is a call from a rep with my payroll provider. I have been a customer of this payroll provider for a couple of years and this rep [...]
In this video, we review a B2B cold email example for accounting services. This is a really good example to analyze because the salesperson sends two follow-up emails allowing us to look at how he follows back up when the prospect does not respond. And while there is definitely room for improvement, he also does [...]
In this video, we talk about how to use pain points when cold calling. And to level-set what we are talking about, when we refer to pain points, we are referring to something that is not working well for the prospect, something that could be working better, or something that they are concerned about. Using [...]
In this video, we talk about going an extra step to tailor your cold call script for your ideal customer profile. Ideal Customer Profile Characteristics When thinking about your ideal customer profile, here are some things that you can consider: Type: Business, consumer, individual, homeowner, small business owner, etc. Size: Revenue, Employees, Sites, etc. Geography: [...]