The third step in creating a sales message is to enter any pain points, problems, or challenges that the selected product or service can make go away for the selected target buyer type. This step can be easier after brainstorming the value points because, for each value point, there is often a pain point that [...]
The fourth step in creating a sales message is to brainstorm and organize the different questions that should be included in your sales message. The Questions area in the Sales Message Builder is broken down into 9 categories of questions: Pain Questions: These are questions that probe if the prospect has the pain points that [...]
The last step in the process to create a sales message is to add and modify objections and objection responses. All sales messages are preloaded with the following objections and objection responses: I am busy right now. What is this in regards to? Is this a sales call? They are no longer here I am [...]