In the cult classic sales movie title Glengary Glen Ross, there is this scene where Alec Baldwin’s character outlines a sales process that uses the acronym A-I-D-A. While the movie is quite entertaining, this scene reminds me of many things that I feel are missing from sales processes and techniques that are taught to salespeople. [...]
One of the most common sales role-play exercises that you will see in training programs or interviews is where the request is made to sell a pen. If you ever have seen someone try to do this, most of the time they will not really handle the test the best way. In this post, we will break [...]
In this webinar, we look at the subject of what to do (and not do) with voicemail boxes when sales prospecting. Getting a prospect’s voicemail box is the most likely outcome. It is difficult to get a hold of prospects. You can call a prospect dozens of times and it would not be crazy [...]
An extremely common sales objection is that the prospect will say “we do not have budget right now”. While that might sound like an immediate show-stopper, there are some key things that you can do to try to get around and resolve that objection. How to Respond when Cold Calling One key thing to understand [...]
