3 Types of Value Propositions

By |2014-04-07T16:49:58+00:00April 7, 2014|Communicating Value, Sales Coaching, Sales Prospecting|0 Comments

Having strong value propositions is critical to successful selling. And many people will spend time trying to think of the perfect value prop. But the reality is that you can have multiple value propositions. Meaning, the value you offer to different types of buyers can be different – You help a manufacturing company in different [...]