Figuring out how to be a good sales manager helps those in management as well as all the staff who report to the sales managers. Before looking at some principles to create improvements, let’s talk about some of the common practices. Common Sales Manager Practices A sales manager plays the role of leader and educator [...]
Building a marketing script is an important step that can be taken to improve results no matter your role in an organization. A script for marketing can be used during presentations, and when speaking with prospects, or it could also influence your website and marketing collateral. The following are some principles to consider when building [...]
The concept of a sales funnel is one of the most common models for managing sales activities and sales teams. This model is built on the understanding that you put in some amount of activity at the top of the funnel and then out of that, you’ll get a particular number of conversations. Then, from [...]
Speaking from past experiences, it’s typically the case that we don’t call with a calling script when sales prospecting. Usually, we just pick up the phone and improvise as to what we say and ask. Although the majority of salespeople do this, there are very powerful benefits to using some sort of calling script. What [...]
When sales prospecting, having a good prospect list can be a very large factor in the level of success you have. The cold call script we use and what we say during our prospecting has a large impact on how well our conversations go. If we’re not working from a good list of target prospects, [...]
One thing that can be helpful for a salesperson is to have a sample sales email. As we look at some samples, it is important to point out that there are a few different types of sales emails. Follow-up Emails One of the most common types of emails that salespeople need to send is [...]
One thing which every salesperson should have is the elevator pitch. You’ll be seriously hampering your sales efforts if you can’t precisely and clearly explain what you have to offer. What not to do with Your Elevator Pitch First, let’s look at some things which you might want to avoid before we discuss some of [...]
A lot of people might disagree with whether and how to be a good salesperson are possible. The reason being some believe that you’re either born to be a salesperson or you’re not. If you’re not, you can’t be a successful salesperson. Now, let’s dig deeper into this. Sales Myth – You are born a [...]
A very important part of the sales process is developing the sales message. Even though it’s important, often it’s skipped over and we lean toward just “winging it.” The following are some things to think about in order to improve your development of sales messaging. Identify Your Value The value you offer is one of [...]
Determining how to set appointments has a direct improvement on a salesperson’s results and performance. The following are eight easy steps that you can do to improve your appointment setting. 1. Identify your core value What is the core value you have to offer? What is the value that the clients receive that purchase your [...]
