When working on qualifying sales during cold calls, lightly qualify first because we’re simply attempting to determine if it makes sense for everybody to keep investing their time in the conversation. Some examples of what to look at when asking light qualifying questions are general questions which identify if things are great, ok, or have […]
There are clear things to incorporate in order to create a successful lead campaign.
Focused Target List
Building a target list of prospects for the campaign is a step often overlooked or not given enough attention. It’s common to quickly pull together a target and attack list with more time focused on other areas. This creates a […]
It may seem like a challenging task when writing a sales script for cold calling. It can become clearer as to what you need to do and say by simply breaking down some of the components of the call.
Initially, you will want to identify whether you want to use a direct script or an indirect […]
Time and investment should be made in a few areas to improve the chances that your sales campaigns will be successful.
1. Define target audience
Having the ability to clearly define the target audience for a sales campaign is one important step usually overlooked. You will be better at generating leads if you are most effective in […]
It is a given that selling is unpredictable and one thing we can be sure of is we can use sales tactics to create increasingly productive conversations with prospects. Magnifying any pain in which we’re able to identify that the prospect is experiencing is one of those tactics. When using pain in this context, it […]
Commonly, sales people believe in order to be successful you need to have persuasive sales skills. Also, there is a common misconception that you somehow have to manipulate prospects to be truly persuasive. Actually, you don’t have to be manipulative at all to be effective in building interest as well as getting prospects to move […]