Great. The Purpose of my call is that we help businesses to improve the design, traffic, and conversion rates for their website.
(Optional) Disqualify Statement
I actually don’t know if you are a good fit for what we provide so I just had a question or two.
It will be good to include some good probing sales questions in your telecalling script.
If I could ask you real quick:
How do you feel about the current design and layout of your website?
Do you feel like your website is doing a good communicating everything you offer and how you can help?
Do you feel like your website visitors are able to easily find the information they are looking for or that you want them to see?
How important is it for you to improve your website conversion rates?
How much of a priority is it for you to increase the level of website traffic and visitors that you are getting?
How well are you doing from an SEO perspective (Search Engine Optimization)? Are you getting any organic search traffic?
Examples of Common Problems
If the questions in your telecalling script don’t uncover a need for your services, share some of the problems that you help with.
Oh, OK. Well, as we talk with other businesses, we have noticed that they often express challenges with:
Their website is not performing and producing the type of results that are needed
It can be difficult to clearly communicate everything offered through a website
There is room for improvement with the layout and design of the website
The website conversion rate could be better
There is a need to increase website traffic
There is not enough traffic coming to the website through organic SEO (search engine optimization)
It can be difficult to make the needed website changes that will increase exposure and traffic
It can be difficult to get their website to generate enough leads
It can be difficult to find ways to get more revenue out of web traffic
Can you relate to any of those?
Company and Product Info
Right before you try to close the prospect on the next step in your sales process in your telecalling script, share some quick and powerful details about your company and product.
As I said, I am with [company name] and we provide web design services
Our web design services help you with everything from building a new website, improving an existing site, and then optimizing the site and driving traffic to it through internet marketing and search engine optimization
Our web design services can help you to:
Improve the design, traffic, and conversion rates for their website
Clearly communicate what they have to offer through their website
Improve the user experience on their website
Improve website conversion rates
Increase website traffic
Improve search engine optimization (SEO)
Some ways that we differ from other options out there are:
We have decades of experience.
We use industry leading tools and technology.
We design websites that get better results than other agencies.
We worked with previous customer and provided Product X.
This helped them to initial improvement, which led to business improvement.
Michael Halper, Founder and CEO of SalesScripter and author of “The Cold Calling Equation – PROBLEM SOLVED", is an expert on how to penetrate new accounts, get meetings with executives, and generate leads. His mastery of this area began while working in hunting roles selling technology products to large corporations and took it to the next level while building and managing an inside sales call center.