Having a sales email example to use as a guide can often help when performing sales prospecting. As we move on to look at examples, it is important to point out that there are actually a few different types of sales emails that can come up when prospecting.

Pre-Call Sales Email
One effective way to improve your connect rate with prospects is to send an email before reaching out to the prospect over the phone.

Hello Tom,

To quickly introduce myself, I am with Striker and we help businesses to improve their ability to deliver shipments on time.

We work with organizations like yours and know that it is often challenging to consistently meet delivery expectations.

I actually do know if we can help you in the same way that we have helped other organizations and that is why I am reaching out to you.

I will try to give you a call to discuss and if you would like to schedule a meeting in the meantime, just let me know.

Best regards,

Pam Tyler

Post-Call Sales Email
Another sales email example to look at is a post-call sales email. This is an email that you send out after speaking with a prospect.

Hello Tom,

Thank you for taking a few minutes to speak with me. As I mentioned, I am with Striker and we help businesses to improve their ability to deliver shipments on time.

Some ways that we differ from other solutions is that our system is provided as software-as-a-service making it easier to setup and maintain, can be used without any formal training, and usually pays for itself in 18 months.

I will follow back up with you in a week or two. If you would like to schedule a meeting in the meantime, just let me know.

Best regards,

Pam Tyler

Post-Voicemail Sales Email
The last type of sales email example is a post-voicemail sales email. It can often be difficult to simply get a hold of a prospect.

With that being the case, it can sometimes make sense to leave a voicemail message. And a best practice to follow is to send the prospect an email right after leaving a voicemail message.

Hello Tom,

As I mentioned in a voicemail that I just left you, I am with Striker and we help businesses to improve their ability to deliver shipments on time.

We work with organizations like yours and know that it is often challenging to consistently meet delivery expectations.

I actually do know if we can help you in the same way that we have helped other organizations and that is why I am reaching out to you.

I will follow back up with you in a week or two. If you would like to schedule a meeting in the meantime, just let me know.

Best regards,

Pam Tyler

There may be another type of sales email example but that should be a good start for now.

SalesScripter provides a sales messaging tool helping sales pros to access a sales email example.


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