Communicating Value

21 05, 2016

3 Ways to Create Your Elevator Sales Pitch

By |2019-03-20T04:51:17+00:00May 21, 2016|Communicating Value, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

Here are three options that you have when trying to create your . Option 1 - Value Proposition The first option that you have for your is to share your value proposition. We do know that it can sometimes be unclear trying to figure out what your value proposition is and we will try to [...]

19 05, 2016

A Review of a Sales Presentation Example

By |2019-06-13T13:59:36+00:00May 19, 2016|Closing Sales, Communicating Value, Sales Methodology, Sales Pitch, Sales Script Example | Examples of Sales and Call Scripts, Sales Tips|0 Comments

I want to share a sales presentation example in this blog post. Although, while we talk a lot about B2B sales at SalesScripter, this example is more of a B2C example and an experience that I personally had when was at a store. Even though this example pertains to a product that is fairly low [...]

16 05, 2016

How to Get Sales Speech Ideas

By |2019-06-19T11:55:26+00:00May 16, 2016|Building Interest, Communicating Value, Sales Coaching, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

Here are some steps you can go through to get sales speech ideas. Step 1 - Identify the product that you want to sell. The first step in getting sales speech ideas is to stop and think about what the product you are trying to sell is. This might be very clear for you, especially [...]

28 04, 2016

Sales Pitch Definition

By |2019-06-15T12:30:51+00:00April 28, 2016|Communicating Value, Finding Prospect Pain, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

A sales process has many steps and as a result, some salespeople can have different views as to what the sales pitch definition is. Since we help salespeople with building their pitch, we thought we would outline what how we define a sales pitch. Messaging to Drive Demand for a Product The simplest way to [...]

20 04, 2016

An Example of a Sales Pitch that Doesn’t Focus on Value

By |2019-06-17T02:11:30+00:00April 20, 2016|Building Interest, Communicating Value, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

I was listening to the radio today and I heard an example of a sales pitch and it was clear there was something missing from it. Here is an attempt at paraphrasing the main pitch that I heard: Remember how years ago when you wondered when you would be able to talk into your remote and [...]

12 04, 2016

Step 2 in Building Buyer Persona Sales Pitches

By |2019-03-20T04:51:20+00:00April 12, 2016|Building Interest, Cold Call Script, Cold Calling, Communicating Value, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts|0 Comments

In this video, we outline step 2 in building that are tailored for individual buyer personas. This step in the process focuses on identifying the value or benefits that you provide to a specific buyer persona. What is value? The first thing to start keep in mind here is that value is not what your product does, [...]

11 04, 2016

Step 1 in Building a Sales Pitch for Target Buyer Personas

By |2019-03-20T04:51:20+00:00April 11, 2016|Communicating Value, Lead Generation, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

If you are able to tailor your sales messaging for the different that you target and interact with, you will be able to communicate more clearly how you can help and this can build more interest and engagement. In this video, we outline the first step in targeting different and that is to map out [...]

10 04, 2016

Why a Buyer Persona Sales and Marketing Strategy Can Improve Sales

By |2019-10-04T07:49:52+00:00April 10, 2016|Communicating Value, Lead Generation, Sales Consulting, Sales Pitch|0 Comments

One way to improve the success of your sales and marketing campaigns is to structure the messaging so that it communicates directly to each buyer person that you target. In this sales training video, we outline a methodology that you can use to try to implement this strategy. What is a buyer persona? Buyer personas [...]

8 04, 2016

How to Create a Product Pitch that Builds Interest

By |2019-03-20T04:51:20+00:00April 8, 2016|Building Interest, Cold Call Script, Cold Calling, Communicating Value, Inside Sales, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

It can be common for salespeople to use the same approach when building their and that is to focus primarily on the product, what it does, and how it works. While those are all important details, we believe there are some more powerful things to focus on and we outline those in this sales training video. [...]

4 04, 2016

Focus on Your Value to Create an Effective Sales Pitch

By |2019-03-20T04:51:21+00:00April 4, 2016|Building Interest, Cold Call Script, Communicating Value, Sales Methodology, Sales Pitch, Sales Prospecting, Sales Scripts, Sales Tips|0 Comments

It can sometimes seem unclear how to create an . While you may never really know what is going to grab each individual prospect's attention and be effective at building interest, there are some rules that you can apply to what you say that helps you to communicate more clearly and be more effective in [...]

27 11, 2015

What is Missing from the AIDA Sales Process Outlined in Glengary Glen Ross

By |2019-07-07T13:24:51+00:00November 27, 2015|Building Interest, Communicating Value, Sales Coaching, Sales Methodology, Sales Process, Sales Prospecting, Sales Training|0 Comments

In the cult classic sales movie title Glengary Glen Ross, there is this scene where Alec Baldwin’s character outlines a sales process that uses the acronym A-I-D-A. While the movie is quite entertaining, this scene reminds me of many things that I feel like are missing from sales processes and techniques that are taught to [...]

21 06, 2015

You Offer Many Different Types of Value

By |2019-07-04T04:38:45+00:00June 21, 2015|Building Interest, Communicating Value, Sales Pitch, Sales Prospecting, Sales Tips|0 Comments

It can be easy for us salespeople to often get stuck on talking too much about our products and services instead of talking about their value. And if we do remember to talk about benefits, we usually just talk about the first level of benefits which are the ones that are most obvious and visible [...]