I received a call today and I think that it is a great “not so great” cold call script example. Here is how it started off:
Halper: Hello, this is Michael.
Caller: Hi Mr. Halper. How are you doing today?
Halper: I am good. How are you doing?
Let’s jump in here at this point to look at what is wrong so far. Notice that I am asking someone how they are doing and I do not even know who I am talking to. He asks me how I am doing before introducing himself and if someone asks me how I am doing, I always ask how they are doing and in this case, I have no idea who it is and I am asking how they are doing. That is a little weird right?
And it is not my fault, I am trying to be polite. But the caller has clearly skipped something and that is to introduce himself. We actually advise not to ask the prospect how they are doing at the beginning of a but whether you do or not, always introduce yourself and your company at the beginning of the call with some like, “Hi, this is